Room bookings, dining, events, member connection — across 40+ houses globally. This was not a utility app; it was an extension of the membership relationship.
Room bookings, dining, events, member connection — across 40+ houses globally. This was not a utility app; it was an extension of the membership relationship.
An app that felt at home on Android demonstrated the same attention to context that Soho House showed in its physical environments. Members on Android expected platform-native behaviour — not an iOS port.
Designed natively for Android — Material motion, platform conventions, no iOS adaptations. Discovery prioritised: what's happening now and nearby always one tap away. Members could connect without the app feeling like a social network.